Top 10 Reasons Companies Don’t Need a Website

17 06 2007

Here’s a top 10 list of reasons I’ve compiled of companies that either think they don’t need a website at all, or have an outdated site that badly needs updating:

1 – I’m too small of a company to have a website.

Well, I’ve heard of many people that have a website for their one man band operation. Better still, others have sites for companies that they have started on the side.

2 – We are only based locally.

At first glance, this looks like a plausible reason not to have a website. However, it is not. Wonderful things like Geo-Targeting increase a local company’s visibility in the region. Bob Nicholson does a good job explaining how Google uses Geo-Targeting for AdSense marketing in this video:

3 – I have a small website already, and it works just fine.

Your current website might not fit your company’s needs as well as it used to. The site may be outdated and not display correctly in modern browsers. Also, if you choose to advertise, your site may not be search engine ready. There may also be broken to links that you have linked to in the past.

4 – I’d like to have a website, but I heard that it costs too much.

A new website or a good refresh of an old one starts in the hundreds of dollars for a basic site, depending on how much is involved. You could even get a canned template website for less than that (although not preferred, more about that later).

5 – It probably isn’t worth the investment.

Depending on the line of work you’re in, even if your new website generates one sale, you could make back the money you spent on getting your website up and running. Also, today’s competitive market dictates that a prospective client might see your company as behind the times or unable to compete if you do not already have a website by now.
6 – It’s too difficult to maintain.

A basic website only needs the maintenance of having new and exciting content. Modifying content on basic websites is easy enough if you know basic HTML.

7 – Well, I don’t know nor do I want to learn HTML. I want to make my own changes, and don’t want to spend money just to have a webmaster make changes for me.

Fair point (but I wish I had a nickel for every time I heard this one 🙂 ). You should install a web content management system so that you’ll be able to modify your pages without the danger of breaking your code.

8 – We are low tech, so we don’t need one.

Regardless of industry, a website can enhance any company’s business. I’ve seen many manufacturing companies that greatly benefit once they are able to take quotations and orders online. They even extend some protected areas of their sites to their partners (called an extranet).

9 – We already advertise the way we always have (print, radio, tv, etc).

That’s fine, but your competition has full access to the web, why shouldn’t you?

10 – I wouldn’t know where to start.

As with anything new to you – just take the first step and speak to a reputable website design / development company. A good company should be able to bring you through the process and more importantly keep you involved without taking the project over 100%. If you as the customer do not stay in the loop, don’t blame the web development company when it turns out to not at all be what you were looking for.




5 responses

17 06 2007

Those companies are absolutely right!!! Why should they have website? There are too many useless websites in the Internet. If they have online business, they should have an e-commerce site. If they are international consultants, they should have constantly updated blog. Otherwise it’s just charity to support useless web designers, SEO specialist, etc. There is an article in my blog about this topic: Website Design, Business Cards, SEO and Stupidity.

17 06 2007

Hi Veikoh,

Agreed that there are companies out there spending far too much money hoping that technology will solve their business problems. A good business already has a business plan, marketing strategy, and knows what they are up against. In no way do I mean that a website is a magic bullet.

Nonetheless, a company should have a website. It’s a basic piece of marketing material. As it is part of operations, it must be carefully analyzed along with other startup investments. Good points about e-commerce and blogging – these are 2 key ways to succeed!

18 06 2007
saylow’s website | Top 10 Reasons Companies Don’t Need a Website

[…] a YouTube expert testimony by Internet marketing guru Bob Nicholson, regarding more | digg story Thank you for reading this post. You can now Leave A Comment (0) or Leave A […]

18 06 2007

Thanks for the Digg, Saylow!

26 02 2008

Veikoh is right!!!
“Why should they have website?”
why should they have business cards?
why should they have a phone number?
why should they have a fax number?
why should they have brochures?
why should they have an email address?
why should they have a door in the wall of their businesses?

Do you now know why they should have a website?

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